"KELME" which is a Spanish football brand. Founded in 1960, it started as a specialized manufacturer of shoes, and now sells in more than 50 countries around the world, including all of Europe, Japan, China, the United States, and Brazil, as the top brand of Spanish general sports manufacturers.

In the spring of 2021, "VALENCIANO BY KELME" started as an upper line of "KELME". Under the direction of "Maito", who became a top model after becoming a professional footballer, this online flagship shop offers items with a design that emphasizes luxury with a simple yet sophisticated logo based on the concept of luxury sports .